Yes do not do it, because rubbing the perfume will only make it disappear it faster, jut spray on it or even better, walk through it.
Apply Vaseline on the man areas before sprit zing the perfume, the petroleum jelly will help to lock the perfume and make it last 2 times longer.
For that extra effect use fabric refresher on your clothes so that you and your clothes smell fresh all day
For people worried about their sweat smell, use underarm roll on so that you can confidently do "over the roof" step
Carry a portable perfume with you so that you can re spritz your perfume whenever you feel that your perfume has worn off